SPEECHMOG

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SPEECHMOG

Don’t let good ideas die in delivery.

Upload your next video and get clear metrics on pace, clarity, flow, vocabulary and more. Iterate and compare to famous creators to optimize your delivery.

Speaking pace & Pauses Clarity & Filler words Vocabulary & Complexity

Research on
Successful YouTube Videos

From analyzing many successful YouTube videos from different genres, a clear pattern has appeared: Having a Bandwidth of > 11 chars/s, a Flow of > 75% and a Clarity of > 85% are vital metrics to good watchtime and many views.

‣ Even with a good video idea, if the delivery is not strong enough, the watch time and thus algorithmic performance will suffer.

‣ SpeechMog doesn't magically fix your video, but it gives you objective metrics so that you can improve predictively over time.

‣ Compare your metrics to successful YouTube videos to clearly see how to improve.

Go to the section "Our Metrics"
to see how these metrics are defined.

Analyze Your Videos For Mistakes

When making videos for platforms like YouTube, Instagram or TikTok, small mistakes in flow or pace can make people click away.

– Verify these questions, compare to successful videos. –

Are there too many small pauses in my video?

Do I convey information too slow? "Bandwidth"

Does my background music reduce the clarity of speech?

Do I use many filler words like "um", "uh" etc?

Are my sentences more complex than optimal?

Usage

While making your video, analyze a draft and look at the metrics, see where you can improve. Some things can be fixed with editing, other things might need to be thought about for the next video.

Screenshot of an analysis

The analysis returned from SpeechMog

What you get

You upload a video or audio to SpeechMog for analysis. Our service will then analyse the audio only and break it down to multiple metrics from pace to vocabulary and more.

In addition to all the detailed metrics, we have 4 general metrics: Bandwidth, Flow, Clariy and Complexity. By looking at these, you get a quick overview of the performance and where you can improve.

SpeechMog provides examples of analyses for successful YouTube videos. These can be used to compare your numbers to.

Your analysis will look exactly like the ones in the example page.

Our Metrics

SpeechMog gives many metrics about different aspects of the delivery. To get a quick summery, we also create 4 "meta-metrics". These are defined like this:

Bandwidth • Information rate

How much information you convey per unit of time. This is calculated as the average WPM multiplied with the average word length. This gives the unit characters per second. From our analyses, bandwidth is usually in the range 6 chars/s to 16 chars/s.

Flow • Lack of jerky pace and fillers

How free the delivery is from interuptions (pauses) and filler words. If the speech is filled with thinking-pauses and filler words, the viewer can (not necessarly) perceive a jerky flow. This flow measures from 0% (just pauses and filler words) to 100% (not a single pause or filler word)

Clarity • Ease of recognizing words

How understandable the words are. Getting a score of 0% means terrible clarity and a score of 100% means perfect clarity. The clarity depends on many parts: pronunciation, recording quality, acoustics and competing sounds (like background music). All these aspects will affect the clarity for the viewer.

Complexity • Sentence lengths, Word lengths, Vocabulary

How complex the language used is. This is calculated as average sentence length multipled with average word length multiplied with the root of the root-ttr. This gives the unit characters^2. It's not strictly better to have higher or lower complexity, what's optimal depends on the content. From our analysis, complexity for youtube videos are often between 100 to 400 chars^2.

Want To Get Started For Free?

Send an email to hugo.contact01@gmail.com to get 3 free analyses! Also feel free to ask any questions you might have.

SpeechMog

Hoverest AB (5594118548)

Email: hugo.contact01@gmail.com